# Observation record

SEO Field Notes

Use this for a search answer, a published page check or a content change.

## Question or page

- Exact query or URL:
- Follow-up question:
- Date and time, including timezone:

## Context

- Engine or model and version, if available:
- Query language:
- Location, market or exit region, if known:
- Login and session conditions:
- Settings unavailable or unknown:

## Saved observation

- Answer text, screenshot or response file:
- Where the saved evidence is kept:
- Cited URLs as they appeared:
- Repeated observations, including unflattering or conflicting results:

## Source and conditions

- Source page or file:
- Source version saved:
- Scope, exceptions and conditions:
- Checked by and date:

## What changed

- Specific paragraph, policy, link, configuration or event:
- Why it changed:
- When it went live:
- Previous version and new version:
- Other changes that might affect the comparison:

## Next check

- Question or URL to repeat:
- Conditions to keep the same:
- When to check:
- What appeared on the next check:
- What remains unknown:

Keep the observation narrow. A changed answer is not proof of cause. Record
mentions, citations, website visits and enquiries separately. A working page
does not prove that it has been indexed.